Partial-season sponsorships the future of Nascar?

No, Your not reading the title wrong, so don't worry about having to have your eyes checked.

According to many industry people, the time of having full season sponsors is over, and the time of having partial season sponsors are in.

This according to many is shown by the recent announcement by Michael Waltrip Racing that Tums will sponsor the teams No. 00 Toyota Camry driven by David Reutimann, as well as the announcement that Lance and Kleenex will be partial primary sponsors of the No. 47 Toyota driven by Marcos Ambrose.

The No. 47 is owned by JTG Daugherty Racing, but the team formed an alliance with MWR at the beginning of the season.

With the MWR deal, Tums will be expanding their presents in NASCAR as the antacid company is already an associate sponsor of Earnhardt Ganassi Racing, and sponsor of races at Martinsville Speedway.

Another trend that is appearing in sponsorships is a move from the Nationwide Series to the Sprint Cup Series, as is seen with Kleenex sponsorship. Kleenex has been a sponsor in the Nationwide Series for several years, the last Nationwide team being the No 27 of Baker Curb Racing. Lance Inc also was a sponsor in the Nationwide series but they haven't been active in the sport for some years, the last team they sponsored was the No 47 of JTG Daugherty Racing.

With These deals and Aaron’s being the other primary sponsor of the No 00, and Little Debbie, Clorox and Kingsford sponsoring Marcos for half the season. That makes NAPA Auto Parts, MWR's only full season sponsor.

Weather or not this is going to be a trend or not, i don't think anyone can say for certain, but for now this partial sponsor thing seams the only way small teams and some big teams can survive.